Gorenje

by Vihrea

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FFM22
www.farfrommoscow.com/articles/vihrea-gorenje-veliky-novgorod-ffm22.html

Вихрия это электронный проект Маргариты Поповой из Великого Новгорода (Россия). Маргарита извлекает музыку из сэмплера, синтезатора и микрофона.

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Margarita Popova is a young artiste already known to us through her intriguingly named project Chaos in Heathrow. Based in both Velikii Novgorod and Saint Petersburg, she opens her networking account with a play upon a famous Salvador Dali quote. The original reads: "The sole difference between myself and a madman is the fact that I am not mad!" Popova's twist reads: "The sole difference between myself and a DJ... is the fact that I am not a DJ!" Tales of music and mental wellbeing continue to overlap in her brand-new EP, "Gorenje." It is released through a side-project or alter-ego known as Vihrea (Вихрия).

Over the last couple of years, Popova has established a reputation for songwriting in an antique vein, full of lyrical musings on private lives in prior decades. In other words, she is a long-standing admirer of the love songs that meant so much to Russian families in the worst years of Soviet history. As public existence became dour and dangerous across the 1930s and '40s, the value of a love song only increased. Tangos, waltzes, and gypsy romances remained priceless insights into another, safer realm - that might exist.

Even now, Popova feels that society is more likely to be cruel than kind, albeit on a smaller scale, of course. Her worry extends to the public reception of her catalog: she tries to avoid reading comments on blogs and social networks. Even though she's perfectly aware of how Chaos in Heathrow was championed by Moscow's fashionable media, Popova has doubts about the levels of acceptance elsewhere. Whenever she summons the courage to step down from a stage and wander into an audience for a singalong, she chooses material from universally loved Soviet cartoons - "the kind of things everybody knows." Perhaps they help to increase the likelihood of a smile beyond the footlights.

That tradition and trepidation have now become "Вихрия," which Rita transliterates as Vihrea. The result is termed a melange of "naive electronica made with a microphone, sampler, and synthesizer. The vocals have something of a distant, 'oriental' feel. My Russian words deal with issues of basic pleasure, vegetarianism, and today's addiction to social media."

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released May 21, 2014

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